Web Design.

I am a major contributor for the design and build of organic and campaign pages on our CMS


TEST

  • Nearly 100 A/B, multivariate or split URL tests run since 2018
  • Test types...top-menu navigation items, messaging, button color, form design and page content

RESULTS

  • 1 out of every 3 tests variables, or 33% were implemented onto the site
  • Heatmaps, scroll maps and session recordings allow us to infer qualitative data without user testing

DEVELOPMENT

  • Many tests result in new development initiatives for hibu.com
  • New features...front-end form fill validation, tabbed content and new container styles

Hibu Blog

Currently leading the project to upgrade our CMS to a DXP and move Hibu's blog from a subdomain to a subfolder on the root domain. I have written the business case, requirements, created wireframes, designed the visual experience and manage the Paris development team.


Visit Hibu blog

Site map and planning

Assessing hibu.com site map and future changes to navigation structure and visual display for organic and campaign pages.